About Craig

Entrepreneur. Coach. Speaker. Trainer

People tell me that I’m an outstanding communicator who has a natural ability to connect with people. They appreciate my humor, stories and the natural conversational style I use to help people understand complex ideas. Strong business acumen, experience and training help others succeed and makes people feel comfortable and secure – it also makes me a helpful thinking partner. I have the ability to quickly evaluate a situation and see beyond the surface which is very helpful as an executive coach.

The executive coaching model and over three decades of leadership experience have equipped me to ask the “right” questions in a way that helps others discover their own unique solutions and a find a way forward. I stay focused the big picture, am very focused on specific goals and I align my energy in that direction.

Like most people, I’ve worked for amazing leaders and not so amazing leaders. I’ve walked out the leadership journey myself since my youth and have been an amazing leader at times, and a not so amazing leader at other times (My sincere apologies to anyone who experienced that part of my leadership). I’ve seen first hand what properly equipped and empowered teams can accomplish and learned how to multiply my leadership by raising up leaders who will raise up leaders. Today, my
coaching practice exists specifically to continue that multiplication by empowering and equipping leaders, like you, who will commit to personal and professional development so they can empower and equip other leaders around them, who will, in turn, do the same.

As I reflect back, I believe that the most positive impacts in my own leadership journey came through the coaches and mentors I’ve had along the way. If I could go back and change anything, I would transport executive coaching as it exists today and hire a coach the second I became a leader of a team at age 24. Unfortunately, no one was really focused on leadership then, it was all about management. And those are two very different things.

Successful business owners, entrepreneurs, and executives, just like you hire me to take their leadership and communication to the next level so they and their teams can continue to thrive.


Looking back at all of the incredible opportunities and experiences I’ve had over the years, coaching, mentoring and training over 10,000 individuals has certainly been a highlight.

I started out as an engineer working for an aerospace company (not a rocket scientist, but a jet engine scientist – no disrespect to the amazing rocket scientists out there!). Then quickly realized that I loved the customer interaction and real-life field experience opportunities so switched to the business side (my fellow engineers were convinced I’d gone to the “dark” side). That lead to my first position “leading” a team of people. Maybe another reason I focus so much on communication was being told I was to be introduced to the team as their new leader
literally two steps before walking into a conference room full of my new team. Wow. Please don’t do that to your team members!

It’s been a wonderful and amazing journey. Large corporations. Small, non-profit foundations. My own consulting firm. And so much more. Now I’m focused on successful business owners, entrepreneurs, and executives, because I believe that is the best, most leveraged use of my time and effort. It’s where the buck stops and starts, and where the greatest opportunity for multiplication rests. If you’re in one, or more of those categories, I’d love the opportunity to get to know you.

I am a certified Coach, Trainer and Speaker with the John Maxwell Team (JMT) and a member of the JMT President’s Advisory Council. He’s served as a member of the Simulcast Advisory Committee for Live2Lead, an annual global leadership event produced by the John Maxwell Company. The reasons that I affiliated myself with John and his brand are that we are aligned in our values – we love people and
want them to succeed – and, John Maxwell was the first to see the need to focus on developing leaders. Since then, he’s become regarded as the number one authority and guru on leadership reaching and teaching millions of people around the world. Now that’s multiplication!

    Why Craig Huston and not someone who just took an online course, ran down to the office supply store, ordered business cards and became a self-proclaimed expert?

    First, I have over 30 years of leadership experience.
    Over 30 years of leadership experience in for profit and not-for-profit organizations. I’ve worked for Fortune 50 companies, including the only company listed on the original DOW Jones Industrial average that is still in existence, large not-for-profit organizations including an affiliate of one of the largest non-profit’s in the world. I’ve successfully lead very large teams and very small teams and participated as a leader in a global change initiative involving over 88,000 employees located at over 250 sites on four continents. I’ve had the opportunity to coach, mentor and train over 10,000 individuals over the past 34 years. And I am a successful Entrepreneur and Business Owner. That makes me a great thinking partner.
    Second, I continually invest – heavily – in my own personal growth.

    This includes having coaches and mentors that are continually challenging my thinking and raising my awareness. I pass along and share what I am learning with my clients, often real time.

    My High-Impact Coaching Clients, Mentorship Inner Circle, Elite Master Coaching, and Mastery Class Clients all reap the benefits of my hard work and experience.

    Third, my training and certification as a Professional Coach.

    My training and certification as a Professional Coach has involved a significant personal and ongoing investment in time, money and effort. My coaching mentor is the UK’s leading expert in the psychology of success that underpins extraordinary Entrepreneurial achievement and is Britain’s leading Coach and Mentor to business owners. He’s an internationally acclaimed Master in the field. Since 2006 he’s trained, taught and mentored thousands of Professional Coaches in over 120 countries to the highest standards in the Coaching industry, and some of the biggest names in the self-improvement industry hire him for his expertise.

    He currently collaborates in a Joint Venture with the U.S author and global authority in leadership, John C. Maxwell, where I was first introduced to him.

    Finally, combining world-class training and development.

    Combining world-class training and development by world-class mentor’s with world-class experience with some of the best companies and organizations in the world gives you a thinking and coaching partner you just won’t get anywhere else.

    My beautiful wife, Madelyn, and I reside in South Florida. We have two grown children, one is married and living in Southern California with our beautiful daugther-in-law, the other is pursuing his dreams in Boston. We are very proud of them.